CruciBOLD India and YFLO Delhi: Session 2 Notes

Tea and Reflections:

The session began with participants revisiting the commitments they made in their first Session. The participants were asked to reflect upon the successes and failures they encountered, in their journey of meeting those commitments. Some of the commitments participants had success with, were being assertive, listening well, having clarity in vision, boosting self-confidence and connecting better. On the other hand, some of the commitments that could be improved upon, were handling internal politics and delegating.

Panel discussion:

The discussion was on-“Building your Personal Brand and executive presence: A supportive eco-system and resilience to successfully navigating gendered expectations, cultural norms, internal politics and complexity”.

What does personal branding mean to you? How can one consciously build his/her brand?

  • Know how much personal branding means to you.
  • Know what goes behind the brand – it’s basically who you are and what you want to be known as.
  • Branding is an image of you that you want to use strategically for success
  • Have your content in place before building your brand.
  • Every institution has its own culture. Your branding should not become bigger than your company’s.
  • You can achieve success without investing in building your brand

“Focus on filling your barrel of content first before investing yourself in branding.” – Dilip Cherian

“Branding is never synonymous to success. While Brand is a set of values you want to convey, it is also an extension of the team/enterprise you represent. So rope in ‘success’ first.” – Ravneet Gill

“Trust is the key to your personal branding. Build it with your personal integrity.” – Prabha Chandran

Does gender and culture impact brand building?

  • Speak up and break stereotypes to do away with the image you’ve been slotted into.
  • The underlying core will always be your work – make your work capable enough to speak for you.

How does internal politics affect branding?

Things never follow a smooth trajectory. Others have their own agenda. So it pays to build your own resilience.

  • Failing at times is a given. Those who come out of it fast and with positive mind set go far.

“Have other consuming interests which you can use to bounce back, so that you don’t end up shaping your entire identity around your profession or family.” – Sutapa Banerjee

When it comes to personal branding, do men and women come out differently?

  • The difference lies in the issues raised by them. Women bring to the table, a perspective very different from men. Women are more reflective.
  • Women are better multitaskers.
  • While men, often with their short gun approach, choose either to quit in face of change or stick to their guns, women on the other hand, tend to work their way around problems and handle turbulence well.
  • Having more women on panels, committees and Boards, ensures better balance and less exposure to extremes.

“Research shows that a woman’s brain is identical to a man’s. The only point of difference is that women get fearful when a risk they’ve taken doesn’t pay off and cut their losses, whereas men get angry when they fail and gamble away more.” – Sutapa Banerjee

How does social media influence branding?

  • Make good use of social media – particularly Twitter and LinkedIn. Broadcast on twitter because LinkedIn is best described as a closed shop.

“Branding is what people assume when they see you. It’s all about polishing the best in you and showcasing it, while carefully hiding the rest.” – Dilip Cherian

Where do women struggle most?

  • While women struggle with situations that call for confrontations, they handle ambiguity better.
  • Women hold themselves back. They tend not to do things that don’t align well with themselves at times and often seem to need that initial push.

“Build your brand by working on your expertises and knowing your values.” – Purnima Sahni Mohanty

How to build your personal brand? By Dilip Cherian

  • These are the 6 building blocks that define your image building strategy :

Step 1: Know what you want to be known for and what you don’t want to be known for. Revisit it once in every six months.

Step 2: Know your environment. What could derail you? Check for anything lurking in the grass beneath you. Know well what you are walking on.

Step 3: Make use of social media by letting your social media actions reflect what you want to be associated with. Begin by talking generically about events in your area of interest. Share a link and comment on it, positive, negative based on what you want to stand for.

Step 4: Draw the size of your pond in such a way that you are the best in it – Just find your niche and strive to be the best in it.

Step 5: Identify your enemy. Actively acknowledge your competitors.

Step 6: Find allies and seek their support by sharing their thoughts and asking them to share yours.

When stressed, know your own coping strategy. Change your blood chemistry by doing high intensity activities like running, cycling, boxing or gyming. Trick your brain and others into believing your up and still going at it.

Personal Branding by Juhee Sinha

Each participants was asked to describe herself, in not more than two to three words and write it down a piece of paper. The paper was glued onto the participant’s back and everyone in the room was asked to go around the room, writing their first impressions of each other, onto the sheets Juhee Sinha, personal brand consultant, introduced the participants to the importance of building your personal brand and how to do so. The presentation used is attached.

Tips to build your own brand by Anita George and Purnima Sahani Mohanty

  • Help other women in the organization.
  • Don’t be shy of stepping out and taking risks.
  • Ask for what you feel you deserve.
  • Be patient, try and stretch, take risks and give it your best shot after you’ve built your content well.
  • Take the responsibility of making people around you successful.
  • Keep asking yourself if you are making a difference beyond your desk.
  • Men tend to exaggerate and women tend to undersell and understate abilities in professional projections. Don’t undersell.

Concluding Session

Ipsita Kathuria, Founder and CEO, TalentNomics India explained the basis of TalentNomics Peer Mentor Matching to the CruciBOLD diverse India Cohort while Juhee Sinha briefed the YFLO cohort on TalentNomics Mentoring program. This was followed by a discussion on next steps.

The next Session for CruciBOLD India cohort will be held on Jan 9th at Sunville Banquests, Worli, Mumbai and for YFLO will be on Jan 11th at India Habitat Center, Delhi.